World of Warcraft may always have something to do in-game but the Chains of Domination patch which brings new content is still several months away. As a result, the current variety of max level activities is finally getting old for many players and causing them to take a break from the game. Blizzard's newest change, however, may complicate things for those who want to buy their subscription.
In a forum post, “World of Warcraft” community manager Bornakk announced that from now on, players would only be able to buy game time for “World of Warcraft” in increments of 60 days, meaning players can no longer make a one-time purchase for 30, 90, and 180 days of “World of Warcraft” game time.
According to the official statement from the developer, the price of subscriptions and WoW Tokens will not change and any playing time that has already been acquired will have its duration respected. In the comments of the official forums of the company, the decision was viewed in a negative way and many players question the reasons for which it decided to follow this path.
Game Time options differ from subscriptions because it is a one-time purchase of allotted time for players to play the game. With only the 60-day option left, players will be forced to pay the heftier 60-day price or turn to cheaper alternatives such as the semi-annual option that saves players $24 per year (but still requires a significantly higher investment). World of Warcraft is an expensive game to play, and players are already questioning Blizzard’s decision. Memes and backlash fill the forum page where the announcement was made, and one user makes note of Blizzards’ use of “currently” in its post, which might entail a future change to the subscription and token purchase models.
Though the announcement was confusing to many players, there are still two ways to purchase only 30 days at a time. The first choice is to sign up for a subscription with a 1-month billing cycle and immediately cancel it to prevent the next payment charge after one month. Alternatively, players can still purchase a WoW Token from the in-game Auction House and redeem it for game time instead of converting it to $15 USD of Blizzard Balance. Both methods aren't exactly straightforward but get the same results for those min-maxing their budget and desire to play World of Warcraft each month.
Purchasing game time like this is also preferable for many players in different countries where credit cards are not always a common payment method. At the end of the day, it is great to have more options for how you purchase.
This change affects those who are not avid WoW players, as they are more inclined to take breaks and may not want to invest in an entire 6-month subscription to the game. This change pigeonholes players into subscribing or forces them to drop more money on the 60-day Game Time purchase. This change might work in Blizzard’s favor, getting players to spend longer in the World of Warcraft universe, or it may backfire and finally send players away from the game permanently.
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